Disclaimer: Google’s latest update isn’t forgiving of low-quality or spammy content.
Your content should meet its E-E-A-T (which means experience, expertise, authoritativeness, and trustworthiness) standards, even if you use AI-generated content.
So, put your own spin on it and ensure you create valuable posts that are of the highest quality.
Let me say it again.
Use AI and—this is very important—a mix of your own insights to create content your readers will love.
Got that? Okayyyy!
In this guide, I share 25 AI prompts I genuinely believe will make your business so much easier to run.
They will:
- Simplify your content workflow
- Help you save time working so you can spend time on what matters
- Make your content writing process better
- Help you show up consistently
And before you say, “Sally, do you use AI?”
I’m an ADHD business owner who finds ways to make my life easier and be more productive. Of course, I use AI to simplify my content workflow and save 20+ hours every single week.
Now, while I do that, I don’t let AI take over my blog, or weekly newsletter, or client projects. I use it as an assistant in the process. I mostly use it in the strategy, keyword research, and idea generation part of things.
My work is still my creative ideas.
And these aren’t some average prompts that make AI tools regurgitate the same stale ideas littering the web.
Like I said, first-grade, babyyy!
All you need to do is copy and paste them into Claude or ChatGPT and replace the things in highlighted brackets with the correct information about your business.
You can use them for several purposes, such as content strategy, keyword research, blog writing, and social media marketing.
Without further ado, let’s get into it.
AI Prompts for Content Strategy
These prompts will help you develop a content strategy for your business, whether it’s for your blog or social media profile.
Prompt #1:
List 20 blog post ideas to help me grow my new blog to [XXX] traffic per month. The blog is about [niche] and focuses on three main topics: [topic pillar 1], [topic pillar 2], and [topic pillar 3]. Each blog post idea should target a specific low-difficulty keyword under any of my main topics.
Put your answer in a table. Create three columns for:
- My main topics
- 20 blog posts for each of these main topics
- The specific low-difficulty keyword each post targets
Prompt #2:
Provide 20 content ideas for my [social platform] profile to increase engagement and website clicks. My website is about [niche] and I talk about [topic 1] and [topic 2]. For each content idea, be sure to include a script, hook, and call-to-action. It should follow this structure:
“Content idea
Format
Hook
Relatable script
Call-to-action”
Prompt #3:
Create 20 attention-grabbing article ideas, in a table-format editorial for my business blog. These ideas should be aimed at [topic 1] and [topic 2]. Ensure that the topic ideas appeal to my target readers, who are [audience identifier]. Be sure that these headlines are no more than 10 words.
Prompt #4:
Act as my social strategist and create a 30-day content calendar in a table. The focus is on [the type of social content, e.g., Instagram reels]. The content should revolve around three central content pillars: topic pillar 1], [topic pillar 2], and [topic pillar 3].
For the table, please provide columns for:
1. The day number
2. The content pillar it aligns with, rotating through the three pillars
3. The content type—alternating between “Listicles,” “Inspirational Quote,” “Personal Story,” “How-to Guide, and Statistics.
4. A compelling hook for each post. The hook should be a short, engaging statement designed to grab the audience’s attention immediately. For example, “7 AI prompts to boost social media engagement.”
5. A ‘how-to’ section for each post. This should provide more detailed information on what my community will learn in that post.
Prompt #5:
In a table, generate a content strategy that covers my blogging plan for the next quarter. I intend to blog [X] times a month for the next 3 months, generate a traffic volume of [XXX], and grow a list of [X] subscribers. My blog is about [niche topic], and I help [target audience] with [results].
For the table, please provide columns for:
1. The month number
2. My main topic pillars, which are [topic 1], [topic 2], and [topic 3]
3. X blog post ideas per topic, alternating between the three main pillars.
AI Prompts for Keyword Research & Outlines
These AI prompts will help you do keyword research and create SEO content outlines.
You’ll find these prompts incredibly helpful if you can afford to subscribe to a simple keyword research tool like Ubersuggest and integrate it with ChatGPT or Claude.
Prompt #6:
I want to write an article on “[target keyword].” But first, I need you to give a list of LSI (Latent Semantic Indexing) keywords to optimize for.
LSI keywords are words and phrases that are related to a main topic. You can call them secondary keywords.
Let ChatGPT give you a list of keywords and save this keyword list to optimize your post draft for later. Now, input the instructions below.
Create an SEO outline for my [target keyword] highlighting the subtopics I need to cover to write a detailed blog post that ranks on the SERP.
Prompt #7:
I want to write a blog post that focuses on [a suggested broad keyword]. Suggest the 10 most popular keyword ideas for this topic. Ensure that they are low-difficulty keywords with zero to high traffic volumes. My goal is to create a blog post that ranks and pulls in organic traffic in less time.
Prompt #8:
Make a list of 20 long-tail and LSI keywords for the topic “[target keyword]” that have low difficulty. In a two-column table, put the keyword in one column, and in the other column, input its estimated difficulty score over 100.
Prompt #9:
I’m about to write an article about [what the post will be about]. In a table, generate a column for long-tail and LSI keywords for [target keyword] that have high search volumes and low difficulty, and another column for related questions people are asking about the topic.
Prompt #10:
Generate an SEO content outline for the keyword “[target keyword].” Using the information on the SERP, outline the subtopics I’d need to cover in a detailed blog article about this topic. Make sure to include the keyword in more than one subheading.
AI Prompts for Content Writing
Here are ten prompts to help you write your blog posts—how-to guide, review-type post, or long-form content—that align with your brand personality and audience interests in less time.
Prompt #11:
I’m writing a blog post based on the topic “[title of your post].” Give me 5 more alternative SEO Pinterest titles that are curiosity-led and appeal to my audience, who are [audience identifier]. The new titles should include the exact keyword “[target keyword]” and be no more than 10 words and 60 characters in length.
Prompt #12: This is NOT the same as Prompt #6 above.
I want to write an article on “[target keyword].” But first, I need you to analyze and extract the LSI keywords present in the article below:
“[copy and paste a ranking article (for the target keyword) you like here].”
Let ChatGPT give you a list of LSI keywords. Then, input the following instructions.
Use all the LSI keywords above to write a comprehensive blog post of [X] words on the topic “[blog post title].” Be sure to use the keywords where relevant. I want the angle of my post to address [the specific angle or target audience].
Prompt #13:
I want you to write an article about “[target keyword].” My target audience is [audience identifier]. Make sure the post is engaging and conversational. Start with an introduction that [describe how you want the introduction to be]. Then follow up with the relevant subheadings below:
Subhead 1: [describe what it should be about]
Subhead 2: [describe what it should be about]
Subhead 3: [describe what it should be about]
and expand on every single one.
Prompt #14:
Write a [X]-word blog post titled [specific title] that uses the exact keyword “[target keyword]” at least once every 500 words. The blog post should include a pre-post for the title tag and meta description. Then, the introduction, body content, and conclusion.
Here’s a rough note you can use as a reference: [a summary you wrote about the post].
Prompt #15:
Act as my blog content writer and use the information below to create a comprehensive [X]-word blog post for my website.
Title of the post: [the specific title of your blog post]
Target audience: [audience identifier]
Tone of voice: [content tone, e.g., conversational, funny, authoritative, or sassy]
Content outline: [write out the outline you want the post to follow]
Prompt #16:
Write a [X]-word review-type blog post titled [blog post title]. The post should be engaging to an audience of [audience identifier]. It should use a [content tone] tone. The post should include a table of contents with jump links to each subheading. For each step, please include an image description I can use as alt text for the screenshots I add. Each subheading should have an image alt text. overview, features list (you can replace this with “cons and pros list”), and pricing.
Prompt #17:
Write a blog post of [X] words optimized for the keyword [target keyword]. This exact keyword should appear in the introduction at least [X] times in the body content, including at least [X] subheadings. Please include a table of contents and, for each step, image descriptions for my designer to create relevant illustrations.
Prompt #18:
I want you to write an article for my blog. The topic is “[target keyword].” This article should be informative and written in an engaging tone of voice. The piece should be an ultimate guide that clearly explains [what the article should be about]. Please use relatable analogies where relevant.
Here’s the outline that I want you to follow for this post:
[content outline]
Prompt #19:
I want you to write an article about “[target keyword].” The article should be tailored to [audience identifier] and should focus on [your target angle] instead of [what you don’t want to talk about].
Please mention [company name or product] only twice in the article and how we help [ideal client identifier] with [the problem your service or product solves].
Prompt #20:
Write a conclusion to a blog post titled “[title of the blog post]”. It should be a summary of the post in no less than [X] words. Add a call to action that prompts the reader to [what you want them to do].
Here is the outline with which the post was written to give you an idea of what to write:
[content outline]
AI Prompts for Social Media
Need social media content ideas that don’t require staring at a blank caption box for 20 minutes? These prompts help you turn whatever’s already happening in your business into something worth posting on Instagram, TikTok, LinkedIn, or whatever platform you use.
Prompt #21:
Turn this recent client win into an Instagram caption: [describe the win]. Keep it conversational and end with a soft CTA. Include one specific detail from the result (a number, a timeframe, or a direct quote) so it feels real instead of vague.
Prompt #22:
Write 5 hook options for a Reel about [topic], each under 10 words, designed to stop someone mid-scroll. Make at least two of them question-based and at least one a bold, slightly controversial statement.
Prompt #23:
Take this blog post [paste post/topic] and turn it into a 6-slide Instagram carousel outline. For each slide, give me a short headline and one supporting line of copy, and make the final slide end with a clear call to action to [your CTA].
Here are 72 marketing CTA ideas you can choose from for when you feel stuck.
Prompt #24:
Write 3 different Instagram caption openers for a post about [topic]—one funny, one relatable, and one direct. Keep each opener under 15 words so it works as a scroll-stopping first line.
Prompt #25:
Give me 5 comment-bait questions I could ask my audience about [topic] to boost engagement this week. Make sure each question is easy to answer in a few words or an emoji, so people don’t need to overthink replying.
Using AI Prompts Better
Here’s the one thing I’ll leave you with:
These AI prompts are a starting point, not a finish line. AI can hand you a hook, a caption, and a carousel outline—but it can’t hand you your actual voice, your specific stories, or the little quirks that make your content sound like you and nobody else.
So use these prompts to skip the blank page, then do the extra work of humanizing what comes out. Swap in your real words. Add the detail only you’d know. Cut the line that sounds a little too polished to be something you’d actually say.
That extra pass is what turns a generic AI output into content your audience actually recognizes as yours.
Need help organizing, sorting, and analyzing your content ideas and workflow? Grab my Content Calendar Template.
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