funnel strategist & Copywriter
Make your website work harder than you already do.
I create sales-focused copy and funnel systems so you can grow your audience, book more dream clients, and make more money while you’re doing literally anything else.
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Most business advice is built around one wrong idea.
DO MORE.
Post more. Pin more. Create more. Optimize more. And so you do more. You write, publish, promote, and get exhausted. You give everything your all, and somehow, you watch another day, week, month… pass with barely anything to show for it.
What you need IS for what you already have to actually convert. So, it’s time to replace your hard work with smarter work.
BC THE TRUTH IS:
You are doing too much work for too little result.
(Let’s fix that!)
You have a business… a blog… a brand you’re building. You pour time into it that you genuinely don’t have. You’re showing up consistently enough to make people who’ve never posted twice a week feel personally attacked.
And somehow — despite all of that— you feel stuck. The income doesn’t match, the audience you’re trying to build seems completely unbothered by your existence, and you’re tired AF doing a hundred and one things that might work.
Something between the effort and the outcome keeps getting lost.
That something is strategy. And strategy — the kind that’s actually built around your business, your audience, and what you’re trying to build — is exactly what I’m here to give you.
Hi! I’m Sally — Sales Funnel Strategist & Copywriter
Also: founder of Pennalife, SEO Nerd, Pinterest Whisperer, and Your Partner in Business Progress.
I’ve spent six years in business wearing as many hats as possible — SEO writer, launch strategist, website copywriter, conversion specialist, funnel builder — to understand how marketing works.
Now, I help founders who want a better system to convert more site visitors into clients, service providers who want more “dream inquiries” from their websites, and creators who don’t know how to sell their offers for how good it is.
I build the connection. The copy that draws people in. The funnel that walks them to the offer. The system that runs it without needing you to be online 24/7.
PEP TALK:
You don’t need to work harder. You need a better sales system.
A system that supports your effort as you scale the hustle… A path that takes a total stranger and walks them — automatically, predictably, without you lifting a finger — all the way to “take my money.” That’s what I do. I build that path. I call it a funnel. And you, my friend, can call it your new favorite employee.
HOW I CAN HELP YOU:
Sales Funnel Strategy & Copy Solution
If you’re at the point where you want someone to look at your business — your website, content, and funnel gaps — and give you what it needs to scale, here are the ways to work with me:
DONE-FOR-YOU
Website Copywriting
For blog and biz owners who want personality-packed website copy, so they can get more aligned inquiries, book their dream clients, and make more money.
DONE-FOR-YOU
Content Funnels
For the creative business owner with an offer to sell who wants to work with a sales funnel strategist to create a conversion system (copy + funnel strategy) that sells it.
DONE-with-YOU
Strategy Intensives
For the blog/biz owner who has a sneaking suspicion that their brand should be doing a lot more than it currently is. (One hour and a plan that makes sense for your specific situation).
You are in good company. Take it from them…
Currently worth your attention:
Leaky Business Audit
In this free business audit, you’ll discover your biggest conversion gap. Find out exactly where your business is leaking money. Just 7 questions in under 5 minutes.
AI Prompts Cheatsheet
The exact AI prompts I use to save 10+ hours on my content workflow every week. Writing, planning, batching — done faster, without losing your voice.
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weekly updates
Follow the challenge
From July 1st, I’m growing Pennalife from 2,500 to 50,000 sessions before the year ends — and documenting every move. Want the unfiltered weekly update?
The Sales Funnel Strategist Blog
What Is a Sales Funnel and How Does It Work?
How to Make More Money With a Funnel While Doing Less
Website Copywriting: The Ultimate Guide for Beginners
How to Build a Profitable Evergreen Funnel
5 Main Questions Your Website Copy Must Answer
Imagine waking up to a website that had a really good night…
A post you wrote four months ago drove seventeen new subscribers overnight. Someone bought your product at 3 am — a person you’ve never spoken to, who found you through a search, read three posts, joined your email list, got your welcome sequence, and decided you were exactly who they needed. All without you lifting a finger.
That’s not a fantasy. That’s a website with a system.
It doesn’t happen by accident. But it does happen—when the traffic you’re already driving has somewhere to go, when your content is connected to an offer, and when the email list you are growing is working for you.
The difference between your current website and your dream business is a strategy — and I am the sales funnel strategist who will help you make it happen.
TL;DR
It’s time your hard work started paying off!
If you’re done with the endless client chase and “patchwork strategies” that never quite click and are ready to work with a sales funnel strategist who will create a conversion path for your business, I can’t wait to work with you. Your time is better spent running your business… not running after it.
THE WEEKLY NEWSLETTER
PRESENT & LESS TENSE
Currently, it’s still that. But that’s gonna change slightly. Still working on the name, though. It’s going to be the same core (you know, running a life that excites you) but with an obvious focus on business growth. So, running a business that excites you.