SEO Content Writing for B2B SaaS & Ecommerce Platforms

Standout content humans and search engines can't resist

"Sally is a pro at making sure client requirements are met. She got the hang of our style guide easily and is quick to implement feedback and suggestions. She has a great attitude and is an excellent team member. You can count on her for awesome content that meets and exceeds your needs."
stephanie holland
Editor at The Blogsmith
"What I found impressive about Sally is her communication skills. Many writers have communication hiccups but not her. She delivers great content in time. Expect the best from her!"
Elton Mwangi
Content Manager at Hashtag Lilac

SEO Content Writing: The Process

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Introductory Call

We’ll get on a 20-minute call so I can understand your content marketing goals — and see if we are a good fit.

I’ll send you a proposal with a contract you’re to sign.

Content Draft

After the contract is signed, I get into work mode and start writing your SEO content.

During the period of creating the first draft, I’ll provide you with my progress status.

Client Review

Your turn to take a look and give feedback.

You’re entitled to two fierce rounds of revision per content piece.

Final Draft ± CMS Upload

I’ll make edits based on your reviews and send over the final draft.

Optional: I will upload the SEO content to your CMS.

Pennalife - SEO content writing for SaaS companies 2

Get More Traffic and Leads With SEO

I’m Sally, a B2B SaaS and ecommerce writer obsessed with creating conversion-driven content so they can:

  • Build brand visibility
  • Get more leads
  • Make sales
  • Establish brand authority

I create no-fluff, research-driven content that smashes content marketing goals. 

SEO Content Writing

SEO content with keyword optimization that drives more website conversions. I’ll create engaging content using your target keywords to increase your site’s organic visibility and SERP rankings. 

Content Refresh

Results-guaranteed refreshes to bring old dusty posts to life. I’ll refresh existing content to make them fresh, in-depth, and SEO-driven. This will boost your traffic and position on the SERP.

SEO Content Strategy

A working strategy for creating content that drives your key business objectives. From ideas to planning, creation, execution, and marketing, you’ll get an all-encompassing plan on how to use content to achieve your goals. 

What You Get When We Work Together

SEO Keyword Research

In-depth research for profitable keywords you can rank for, and competitor analysis.

Engaging Content

Insightful and captivating content that people read, share and engage with.

Working Content Strategy

A results-driven content mapping process to achieve your marketing goals with SEO.

On-time Delivery

Prompt project submissions, so you can schedule posts and promotions as at when due.

What your readers and search engines want are not different.

That is: Creating valuable content that fulfills search intent. SEO shows that you care to help your audience discover the insightful posts you’ve written for them.

“SEO and human-centric content aren’t zero-sum.” 

1. Discoverable Posts

No matter how insightful your posts are, if no one finds them, all is wasted.

You want to create meaningful posts and help your audience find them.

I use an SEO approach to research and writing, so you can top the SERP.

2. Engaging & Shareable Pieces

How do you build a loyal audience? By consistently sharing value, not boredom. 

The best way to keep your audience hooked on you is by creating engaging posts that hold fresh insights. They’ll be more than happy to read, engage and share with their network.

Ultimately, this means more brand visibility for you.

3. Authority-Building Structure

Your audience wants to learn from the expert and if that isn’t what you are, you’ll lose them to competitor companies. 

This is why I use the topic cluster strategy to create related content that solves problems and positions you as the go-to expert in your industry.

Want more leads and sales for your business?

Let's do it right!