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You’re exactly where you need to be.

This site is where personal growth and building a brand that actually pays you live under one roof. I believe becoming a better version of yourself is exactly how you build a business and a life that thrives. So you’ll find psychology, habits, and glow-up energy right next to blogging, content, and marketing that doesn’t make you want to cry. You don’t have to read everything. Pick the door that sounds like you and let’s get you where you’re going, fast.

So, where are you starting from?

Which one sounds most like your inner monologue right now?

Life Design

I want to feel better, think clearer, and finally follow through on the things I keep promising myself, so I can become my best self.

Biz Growth

I want to build my dream brand while becoming the person who can run it. Blogging, content, money, side hustles, marketing.

Tools I Use

I just want the receipts for your epic blog. What are your fave apps and software tools for running this website?

Life Design

If you’re here to better yourself, start with the posts below. This is the corner of the site for habits, mindset, psychology, and learning how your own brain works (ADHD brains, I see you).

Check out these links:

Free tools to actually do the thing

Reading about change is cute. Doing something about it is better. Grab these, they’re free:

➜ 90-Day Habit Tracker: For the person who sets big resolutions in January and loses the plot by February. Choose your goals, figure out why they matter, track for 90 days, and see what really worked.

➜ 75 Hard Challenge Tracker: For the all-in, no-excuses crowd who wants to prove to themselves they can finish something hard. Read about the challenge.

➜ 75 Soft Challenge Tracker: For the person who wants the transformation without the burnout. Same commitment energy, kinder rules. You can read about the challenge too.

🛍️ Shop my favorites

When you’re ready for something more than free, this is where I send my people. Built for productivity and personal development, made for real life.

The All-in-One Life Planner

#1 bestseller

The Ultimate Self Confidence Workbook

Yearly Goal-Setting Planner

End-of-the-Year Reset Journal

Business Growth

If you want to build your dream brand and grow while you do it, this is your corner. I share what I’m learning (and what I’m testing in real time) on:

  • Blogging: starting, growing, and getting traffic
  • Content creation: showing up online without hating every minute
  • Monetization: ads, affiliates, products, and getting paid for your work
  • Side hustles: ways to make money that fit your actual life
  • The marketing side of business: funnels, email, and turning attention into customers

Start with these posts:

Free resource for brand builders

➜ Pinterest Funnel Checklist: People can’t buy from you if they never find you. This checklist walks you through how to attract more eyeballs on Pinterest and turn them into leads, step by step.

Everything I use to run Pennalife

Every tool and app that keeps this site and my business running. Nothing on this list is here to pad a post. Each one earned its spot. Some links are affiliate links, which means I may earn a commission if you sign up, at no extra cost to you.

Domain and hosting

  • Namecheap: Where I bought my domain. It’s budget-friendly and the support is great, even for hosting. I started on its cheapest hosting plan as a beginner and it served me well for a while.
  • BigScoots: When I knew I needed more than beginner hosting, BigScoots was the upgrade. Support is a 1000/10, migration is seamless and totally hands-free, and my site loads fast.

Website design

  • 17th Avenue Website Templates: Might be the prettiest WordPress templates I’ve ever seen. This isn’t my first one from them. My current template is Vivienne: super customizable, easy instructions, and I’ve never needed to contact support.

SEO and content planning

  • RankMath: My all-in-one SEO plugin for optimizing content and on-page SEO. It replaced Yoast SEO, redirections, and more for me.
  • Semrush: I mostly use the free version. But if you run a big business and wonder whether the paid version is worth it, it is. I’ve tried that too before.
  • Ubersuggest: I got the lifetime plan and I don’t regret it. It’s easy, simple, and effective.
  • Content Calendar Template: Plan and track your blog and newsletter content in one place.

Email, funnels, and automation

  • Systeme.io: This one replaced about five different tools for me. It’s the perfect all-in-one software for bloggers and small business owners. I already have a site, so I use it for sales funnels, lead generation, and newslettering. It also has website and blog features, plus fun extras like a deadline countdown timer.
  • Kit (formerly ConvertKit): This was my newsletter app before I moved to Systeme.io. If growing your email list is the only thing you’re focused on right now, I highly recommend Kit. It also has creator perks, like fellow creators recommending your newsletter.
  • Make: This is the automation tool I use for product fulfillment. After you buy anything from my shop, Make gets it to you. It’s a low-cost, highly effective Zapier alternative, and the free plan is generous.

Design

  • Canva: Every graphic I make comes from here. It’s been with me for the past 6 years of business and it’s still one of the most helpful resources I have.

Affiliate income

  • Shop LTK: Apart from Amazon, this is a great place to find your favorite brands and become an affiliate for them. All the girlies and mamas shop here. And if you sign up through my link, you get a $25 reward if approved as a creator.
  • PartnerStack: I recently joined to find and monitor software-focused affiliate campaigns.

Planning

  • All-in-One Life Planner: From tracking my earnings to monitoring my goals, fitness routines, and daily, weekly, and monthly to-do lists, this one has it all.