“Why is copywriting important?” you ask… Good thing you found this guide.
As a business owner, you’ve probably got a to-do list longer than your arm.
(I know because the length of my schedule directly determines whether today’s beverage is a cuppa tea or strong coffee.)
But let me tell you something:
Right at the tippy-top of that list should be copywriting.
You’ll hear me talk about it any chance I get, partly because I’m a copywriter but mostly because I’m a sucker for business prosperity.
So, in this post, I will take the liberty of breaking down why copywriting is important—and why you should take it seriously.
But, first…
What is Copywriting?
Copywriting is simply the art of writing words that convince an audience to take a desired action.
Copywriting can be for a landing page, a sales page, an email campaign, or a product description. It is designed to persuade someone to do something—click, sign up, buy, book, share, etc. And the action is usually focused on increasing sales and revenue.
Why Copywriting is Important for Business
I’ve written enough homepages, emails, and sales pages at this point to know the difference good copy makes isn’t subtle—and here are seven reasons your business needs it.
1. Copywriting helps you sell.
You can have the best offer in the world—gorgeous branding, a killer product, a course that’ll genuinely change someone’s life—and still struggle to sell it if your copy is meh.
Not because people don’t need it. But because they don’t get it. They don’t see how this amazing thing you’ve worked so hard on will change their lives.
Copywriting helps to say it like you mean it, so you can make more. More sales. More dream clients. More money.
It takes what’s in your head/offer (the value, the transformation, the “trust me, this works”) and shows this to your readers in a way that makes the decision to buy from you the obvious step.
And this is precisely what I can help you with.
2. It helps you nail your brand vibe.
From the second your target audience lands on your site, they’re either hooked… or hitting the little “X” in the corner.
That’s it. That’s the whole window.
If you want them to stick around, you need website copy that actually sounds like you—not the one every other site in your industry is also using.
Because there are more than a billion websites out there. A frickin’ billion!!!
What instantly makes you stand out is your voice and how it shines through your message.
So, think about the impression you want to leave. Is it warm? Bold? A little unhinged and funny? Full sass, no apologies?
Whatever it is, that’s what your copy needs to be doing in every line. It should embody your personality and vibe.
3. You can connect with your audience on a deeper level
Copy makes your dream clients feel seen.
Not “targeted.” Not “marketed to.” Seen.
That means you can name their worries and the reasons why nothing’s worked—before they’ve even said it out loud—and what’s possible for them.
And buying is an emotional decision, which means people buy from businesses that feel like they understand them.
That’s nurturing. Copy nurtures.
Someone (who you created your offer for) reads your web pages, posts, and emails—and starts to trust you a little more each time, because you keep showing up sounding like you actually get it. Like you actually get them.
If you need help figuring out who your target client is—so you can write copy that speaks to them—you’ll need the Ideal Client Development Guide.
4. SEO copywriting helps you get found.
Google and other search bots read your copy too. They do this so they help your ideal clients find the useful content you’ve created for them.
Every word you choose—your headlines, your body texts, your product descriptions, your blog posts, all of it—tells search engines what your business is about, who it’s for, and why it deserves to show up when “that someone” searches for exactly what you offer.
That means when you write with intention (and search engine optimization, SEO), you show up on Google’s search results pages for your target keywords.
SEO copy does double duty. It converts the people who find you, and it helps more of the right people find you in the first place.
5. It helps you build trust and credibility.
When you write connection-focused copy, you establish trust with your audience.
In today’s world of marketing, trust is a necessary currency, and nothing builds trust quite like great copy.
When you can clearly communicate your brand message and value proposition, you show your audience that you can deliver on your promises. Someone who deserves their allegiance.
6. Copywriting singles you out in a sea of sameness.
There’s no sugar-coating it: the digital marketing space is crowded.
Several businesses, in a bid to keep their heads above water, are blending in and missing out on so many opportunities because their copy is just basic.
Standing out amidst the hundreds and thousands of experts in your niche can feel like finding a needle in a haystack, but through your copy, you can cut through the noise and carve out for yourself a tribe of people who love what you do.
The truth is, sameness is safe. You can just do what others are doing.
But sameness also makes you invisible.
And the businesses people actually remember are the ones that stand out. The ones that sound specific, opinionated, and unmistakably them.
That’s what good copywriting does for you. It takes everything that makes your business actually yours (your voice, your take, your slightly-too-honest opinions) and puts it front and center instead of hiding it behind “professional” language that could belong to literally any business in your niche.
7. It works for you around the clock.
You’d agree with me that you can’t be everywhere at all times.
While it sounds impossible to pitch every visitor who lands on your website and guide a total stranger towards sending an inquiry or buying something while you’re asleep, or brunching, or just not online because you need a break…
Your copy CAN.
Your website copy is the version of you that never clocks out. It’s making your case, building the trust, answering the objections, and doing the whole pitch—at 2am, on a Sunday, or while you’re doing literally anything else.
It doesn’t get tired. It doesn’t have an off day. It just keeps working.
That’s the whole point of copywriting anyway. To sell your offers when you can’t… while you’re living your life… without you having to be “on” 24/7 just to keep your business moving.
You now know copywriting is important for your business.
So, what are you going to do about the copy you’ve got right now?
If you’re thinking about an answer and wondering if you’d have to overhaul everything overnight. You don’t. You just need to start somewhere.
So here’s somewhere:
If you’re ready to just… hand it off and let someone take your copy from “fine, I guess” to “wait, this is exactly what I need!” that’s literally what I do. See my website copywriting service.
If you’d rather DIY it but with expert copy guidance so you’re not staring at a blank Google Doc wondering where to start, get this website copy template.
Or if your copy already exists, and you just have a nagging feeling it’s not quite pulling its weight. That’s what a website copy audit is for. I take a thorough look at your site, assess what needs work, and make detailed edits to fix your copy.
Your copy has a job to do. Let’s make sure it’s actually doing it. So whichever sounds like you from the list above, start there. Or you can grab my free copy guide to get five fixes to make your website ~at least~ 5x better.
