Your website has been sitting there, half-finished, for way longer than you’d like to admit.
And you’ve typed “should I hire a copywriter” into Google more than once, hoping it would just tell you what to do already.
I get it. There’s a real worry underneath that search. Something like, “What if I spend money I don’t totally have, and it still doesn’t sound like me?” Or the flip side: what if I keep trying to write it myself and just… never finish?
I see you, except I happen to be a copywriter, so I’ve got a slightly unfair vantage point on this whole situation—and some perspective to help you decide what’s best for you.
There is no universally correct answer to whether you should hire a copywriter or DIY it. There’s just the right answer for where you are right now.
And that’s actually good news, because it means you don’t have to guess. You just have to be honest with yourself for like the four minutes it takes to finish this post.
So let’s do that. Together.
What to Think About Before Hiring a Copywriter
Before you hire a copywriter to write your site—or talk yourself out of it for the fourth time this quarter—it really comes down to three honest check-ins with yourself.
Your Budget
If the money’s there, custom website copywriting is one of the highest-ROI things you can invest in as a business owner. I might sound biased since, well, I’m a copywriter myself, but it’s the ONE thing selling for you around the clock.
But if hiring a copywriter means compromising your savings, that’s math (not proof that you’re not serious about your business). And math has its own solution. We’ll get there inna bit.
Your Time and Energy
Are you in a season where sitting down to write actually sounds kind of nice? Or are you already stretched thin, and adding “write my whole website” to the list feels like the thing that breaks you?
If it’s the second one, that’s your sign to hand it off to someone who can write it for you.
Your Messaging Clarity
If you’re still figuring out exactly what you offer or who your ideal client is, take a break from looking for a copywriter to hire. Your next step should be getting that clarity.
I created an Ideal Client Development Guide to help you do just that.
The truth is: copy converts best when it’s speaking to a specific audience. If that part’s still fuzzy, DIYing it is your move for now, at least until it isn’t.
When DIY Is 100% the Right Call
I write websites for a living. And I am telling you, with my full chest, that you do not always need to hire someone to do this.
Sometimes DIY-ing your copy is the smartest, most strategic move you can make.
Here’s when:
You’re just getting started
If you’re pre-revenue or you’re still figuring out your ideal client, bringing in a pro this early is like hiring an interior designer for an apartment you haven’t signed the lease on yet.
Use this season to get scrappy, test your messaging, and learn who’s actually responding to what you’re saying.
You genuinely love writing
If putting words together lights you up and you’ve got a solid handle on your brand voice, DIY-ing can be a fun and empowering process.
Just one caveat: website copy isn’t the place to get precious or “creative” for creativity’s sake. It’s not a blog post or a quick caption. It’s important, as it determines whether your site helps you book more dream clients or makes them bounce right out.
Money’s tight right now
Done-for-you copywriting often costs thousands of dollars, and if that’s not in the cards for you right now, it doesn’t mean your business isn’t legit.
It means you DIY smart and revisit hiring later, when the numbers make more sense.
Copy Template to DIY Your Website vs Hire a Copywriter
If any of what I’ve shared above sounds like you—good news, you don’t have to freestyle your DIY process. Because not being able to hire a copywriter shouldn’t hold your website copy back from attracting and converting your dream clients.
I created Website Copy Simplified, the only website copy template you’d ever need to write your site (even if you have no idea how copywriting works).
It gives you the structure, the flow, and the writing prompts to write every page of your website without staring at a blank page, wondering what to say, or how to put them together in a way that makes sense to your ideal client.
If you need other copywriting templates to write other marketing assets such as your sales page or sales funnel email sequence, you should totally check my template shop.
How Much Does It Cost to Hire a Copywriter, Anyway?
If you’re considering hiring a copywriter…
Know that website copywriting costs vary wildly depending on experience, niche, and scope of the project.
You can check here to see my price and everything that comes with the package.
When you hire a copywriter, you‘re not paying for the words. Instead, you’re investing in messaging strategy, brand positioning, market research, and copy that is primed for conversions.
You’re paying someone who knows how to structure a website page so it actually moves people toward saying yes.
So when you’re budgeting, don’t just ask “how much does it cost to hire a copywriter?” Ask “what’s it costing me NOT to have conversion-led copy right now?”
(And if it’s costing you a lot not having website copy that works and you’re on a budget, get my website copy template).
Okay, So When IS It Time to Hire a Copywriter?
Here’s when the pro route stops being a luxury and starts being the obvious move:
You’re launching a high-ticket offer.
If you’re asking someone to invest hundreds or thousands of dollars, your copy needs to match that energy, point for point.
When we work together, I will frame your offer with the copy that focuses on the transformation and value it provides instead of its pricepoint so that saying YES comes easy to your target clients.
Your site has traffic but no conversions—and you don’t know why.
People are showing up, but nobody’s booking. Nobody’s buying.
That gap between “visitors” and “customers” is almost always a messaging problem, and it’s genuinely hard to see the cracks in your own copy when you wrote every word of it and you’re not a copy expert. But this is something that I can spot and fix when I audit your copy or write your site.
You’re stuck in decision paralysis.
Picking fonts? Easy. Choosing photos? Done in ten minutes.
But when it comes to writing the actual words?
Suddenly it’s midnight, you’re on your fourth coffee, and the cursor is still blinking at you while you have about 10 words typed out. If writing your site sends you into a spiral, let me take it off your plate.
You’ve outgrown your old copy.
You threw something together last year just to get the site live.
But your business has evolved since then, and your copy is still talking about the version of you that doesn’t exist anymore. When you’re ready to bridge that gap between where your brand is and what your website says, you should hire a copywriter.
What Do You Actually Get When You Hire a Copywriter?
You might be wondering “why hire a copywriter…”
Good thing you asked!
Here’s what I bring to the table when we work together, and honestly, what any good copywriter should bring:
I get your brain out of the fog. You’ve got 17 tabs open, a Notes app full of half-thoughts, and a Google Doc that’s been sitting blank so long it’s basically a monument to avoidance. I take all that scattered brilliance—the stuff you know but can’t quite say out loud in the right order—and turn it into messaging that sounds like your most confident self on your best day.
Your site sounds like you. I write personality-packed copy, which means I go looking for the specific way you talk—the phrases you actually use with clients, the jokes you’d make if you weren’t trying to “sound professional,” and the little bit of edge or warmth or bluntness that makes people trust you the second they land on your page.
Every sentence is doing a job. Nothing I write is sitting on the page being decorative. Every single line is working toward something—pulling a reader further in, answering the objection they haven’t said out loud yet, building trust, or nudging them one step closer to clicking “yes.”
I see your business from the outside. I come at your business as a total outsider, the same way a stranger scrolling your homepage would, and I go looking for the stuff you’ve stopped clocking as special. Then I take that gold and put it right up front, where the people you’re trying to reach can actually see it
When you hire a copywriter (me!), you can hand off the pressure of getting it perfect and go back to doing the actual work you’re good at, while your website does its own job.
Quick tip if you’re shopping around: actually read a copywriter’s own site and samples before you hire them. Portfolio samples and case studies are essential, but vibe and values alignment matter more.
So, To Hire a Copywriter or DIY It?
If you’re ready to hand this off and get it done by someone who lives and breathes conversion copy, let me write your site.
And if you’re not quite there yet but want to DIY a website that converts? Grab my website copy template and go write your site like the pro.
Before you go, you can fix your current website copy with these 5 specific things that will instantly make it clearer and more conversion-led.
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