FUNNEL & COPYWRITING TEMPLATES
The Pennalife Shop
This is a collection of the best copy templates, sales funnel frameworks, and personal growth guides to build a business that excites you.
Funnel & Website Copy
FEATURED:
Frickin’ Easy Website Copy Template
Every core page your website needs is mapped out section by section, so you know exactly what to say and where, without staring at a blank homepage.
AI Funnel Copy Guide
A prompt-and-edit system for writing your entire sales funnel with AI so you get funnel copy that sounds like you in a matter of minutes.
Welcome Sequence Template
First impressions matter. This sequence introduces you, builds trust, and sets the tone for the relationship right from the moment someone joins your list.
Sales Funnel Sequence Template
A full, ready-to-customize email sequence that takes a cold lead from “just found you” to “just bought from you”—without sounding pushy or robotic.
Sales Page Copy Template
The structured copy template and planning system for writing a conversion-led your sales page in a weekend.
Business Templates
Trending:
All-in-One Life Planner
A single planner for organizing your business, goals, and daily life—so you stop juggling six apps to keep track of everything.
Content Calendar Template
A ready-to-use template for planning your content weeks in advance, so you never open your phone wondering what to post today.
Ideal Client Development Workbook
Stop guessing who you’re talking to. A guided workbook to get crystal clear on your ideal client so every piece of copy you write actually lands.
Client Voice Research Guide
A step-by-step process for uncovering the exact words your ideal clients use to describe their problems and desires so you can create what they want.
meet the template maker:
Hi, I’m Sally—Resident Funnel Strategist & Copywriter.
After 6+ years in the marketing trenches and an ADHD brain that just needs system to thrive, I’d love to help you run a smarter business.
So, I created these resources to help you run you simplify your messaging and marketing processes.
Every template, prompt, and guide is designed to help you nail your message, sell your offer, and book more dream clients.
Still thinking through your options?
Every single template here is worth its salt, BUT if you’re not quite ready to invest yet, that’s okay. I’ve got a stack of free resources you can grab first: guides, freebies, and templates that’ll help you get real traction right now, with zero pressure to buy anything.