New here?

You’re exactly where you need to be.

You landed on this site, which means one of two things is true: (1.) Your business is working — sort of — but something between the effort and the income keeps getting lost, and you can’t quite put your finger on what. (2.) You haven’t met the version of your business that doesn’t need you personally hand-holding every single sale yet. (She exists. She’s just waiting on a system.)

Before anything else,

The ONE idea this site is built on…

…is that you SHOULDN’T have to work harder.

You just need a system that works smarter than you’re currently working.

And before you roll your eyes at ‘work smarter’ — I know. It’s the kind of advice that sounds great until you realize nobody’s actually told you what smarter looks like for your specific business.

So here’s what it means at Pennalife:

Smarter means your content has a destination. Your website converts instead of just sitting there looking pretty. Your email list is a revenue engine, not a guilt trip. And your offers reach the right people automatically — not because you’re hustling 24/7, but because you built a funnel that does the heavy lifting while you’re doing literally anything else.

It’s not easy finding someone who can understand your train of thought and put it on paper. So, if you find Sally, keep her!

~ Raquel González, GLOBAL SEO AGENCY OWNER

So, where are you starting from?

Pick the sentence that sounds most like your inner monologue right now.

Website Copy Audit

You’re the business owner — coach, consultant, or service pro — with a full calendar. But half of those “dream inquiries” turn out to be the wrong fit, your discovery calls have quietly turned into unpaid sales pitches, and you’re starting to resent the very clients you used to be excited about.

see copywriting

Sales Funnel Audit

You’re the creative, blogger, or course creator with an audience that comments, shares, DMs you heart-eyes emojis — and somehow, none of that turns into money. You’re one algorithm shift away from a full identity crisis, and you’re tired of mistaking engagement for income.

see content funnels

Want to quicken your path to monetization?

  • If you’re brand new, start with the basics: Understand what a blog funnel actually is and why yours needs one before anything else. (Read: What Is a Sales Funnel? →)
  • If you’re struggling to monetize, find the gap. Discover why your traffic isn’t converting — and what to fix first. (Read: Why Your Blog Isn’t Making Money →)
  • If you want more traffic, build the engine: Learn the strategies you can use to drive consistent, compounding traffic full of your target audience. (Read: How I Use Pinterest to Grow →)
  • If you’re ready to build, get the blueprint: Grab the free Funnel Starter Kit and start building your funnel foundation today. (Get the Free Kit →)

Want budget-friendly options for a frickin’ good website?

Not everyone wants to hire a website copywriter from day one—especially if you’re still clarifying your message, on a shoestring budget, or just getting your business off the ground. If that’s you, these solutions will help you write your site with confidence.
Website Copy Audit

Want to write it yourself? This guide gives you the exact framework — the structure, the section prompts, and the strategy behind every page — so you’re not staring at a blank page wondering what goes where or why nothing sounds right.

Sales Funnel Audit

Already written your copy but not sure it’s doing its job? Get my eyes on every single word — what’s connecting, what’s falling flat, what’s costing you conversions, and exactly what to change so your site does what it’s supposed to do.

FAQs

Got questions about my copy audit services? I’ve got answers, too.

Yes! Payment plans are available across 2–3 instalments. Inquire, and we’ll work out an option that makes sense for where you are.

Most projects are completed within 4 weeks from the project start date. But if you’ve got a launch, a rebrand, or a deadline breathing down your neck, mention your timeline when you reach out, and I will let you know what’s possible.

Not a problem. Custom pricing is available for larger projects. Reach out with the full scope, and I will put together a package that covers everything you need.

No — I write the words. But if you need a designer, I keep a list of the finest website designers across every major CMS (WordPress, Squarespace, and Shopify). Plus, I’ve got recommendations for the best website templates if you’d rather go that route.

Your dream website is one copywriter away.

Every day your copy isn’t doing its job is a day the right person landed on your site, didn’t feel seen, and clicked away to someone else. Not because your offer wasn’t good enough. Because the words didn’t do it justice. You built something worth buying. It’s time your website started saying so

start your project