Here's how it happens:

My process in detail

What you want is: Results for your content marketing efforts

I help you get measurable, profitable results:







Through my strategy-backed framework.

Pennalife's framework for content development

This is a well-blended combo of three processes: SaaS Scrutiny, Customer Journey Mapping (CJM), and Content Cluster Strategy (CCS).

SaaS Scrutiny

This covers everything about your product, how it’s different from other SaaS, and where its positioning lies. 

Customer Journey Mapping

I go beyond keywords and understand your ideal customer’s search intent and their journey through your product.

I map content for every stage of their buying journey. This content aims to position your SaaS as the solution they need throughout your sales funnel.

Content Cluster Strategy

I follow a cluster approach to content using our CCS framework. Search bots and your users see you as the go-to for such topics.

So instead of random stories that don’t connect, you get a strategy-backed cluster strategy that gives you profitable results.

Generate business for your SaaS with content that gets results

It could have been tough finding your balance because you:

  • Have no content strategy
  • Don’t have the time and resources to create one
  • Lack strong data and analytic framework
  • Hire people who don’t have in-depth knowledge of your market’s pain points or how to use them to create better content

But, your content process is about to become a lot easier and results-driven.

No regurgitation. No guesswork. Only fresh, data-backed content

Anyone can come up with random content ideas and fill them up on a spreadsheet—and just wait for results in vain.

Other people can swipe 15 paragraphs from a ranking article, pop them into a content spinner, and say, “Another article posted.” While, the rest of them can delegate your project to an AI writing tool.

I'm different.

I don’t guess. I don’t spin. I don’t write articles with AI tools. 

I put in the work to research, compile fresh expert insights, and write engaging on-brand content that only a human with excellent writing prowess can produce.

By developing a repeatable framework for creating standout strategy and content, I take the guesswork out of your marketing and bring in results.

What happens after you schedule a call?

1. Introductory call

We’ll get on a 30-minute call to understand your goals. After which you’ll get a quote and contract for your project.

2. Content draft

I get into work mode and kickstart the content writing process.

3. Client review

You give feedback and we implement. You’re entitled to two rounds of fierce revision per content piece.

4. CMS upload

I upload the draft to your CMS and take care of other pre-publish tasks such as imagery and metadata. Just publish.


Got questions? We’ve got answers too.

Mostly. But, I also work with other brands in the MarTech (marketing and technology) space.

Once a topic has been approved, I write, refine, and deliver the draft within three business days.

I don’t, because I can’t read the mind of search bots (if they have any at all). But, most of my SEO articles rank. 

What I can guarantee is that I’ll use a data-informed process to write content that targets profitable keywords you can realistically rank for. This method is how I tickle Google’s fancy, and help my clients rank. Feel free to check my project portfolio to see what I mean.

I specialize in blog content—from strategy to writing. But I also provide my clients with the following:

  • Ebooks
  • Social media content
  • Video scripts

If you needs for any of these other services, let me know on the call to factor this into your plan.