It’s no lie that sometimes creating killer content for your audience could be daunting, but this doesn’t have to be. As it is, crafting informative content your audience is searching for is a no-fail marketing strategy to get your business in front of your ideal client.
Being a Freelance Writer who has worked with a number of brands and business owners, I know what it means to write quality content without overstating or sounding repetitive, instead, making sure to give new insights every single time.
So how do you come up with valuable and insightful content ideas consistently? What if there are ways you’d never run out of in-demand content that would resonate with your readers?
Here are 6 little-known ways for finding great ideas to help you with your content creation process.
This probably sounds cliché, but trust me, it is not. A lot of times, it only takes a little brainstorming to come up with the best content ideas. It’s a productive mess when you grab your pen, think of several ideas, and put them down on paper as they form. It might look a mess at first, but it’ll be productive in the end.
- Make a list of content topics you talk about.
- Write down all the topic ideas that come to mind. Put down your raw thoughts. There is no need for perfection–at least, not yet.
- Write enough topics to take you through at least a month.
When you think you’re done brainstorming ideas, go ahead and evaluate your ideas.
Also, flow with “The Eureka moment.” Itis when an idea just pops into your head at a random moment. Pen it down cause that particular idea might never resurface.
One of the best places you’d ever find great content is “in your head.”
We all know that when it comes to the lead Q & A site online, Quora is king.
You can leverage Quora as a resource for generating quality content for your blog.
You do this by researching your topics on the site. It has sections that allow people to ask the questions they are looking for answers to. It also gives room for experts to air their opinions about these questions.
You can compile your niche-related questions and answers, and turn them into blog posts, guides, videos or any other content form you want.
Google Trends is an effective keyword research tool, and it is mostly underutilized.
To get ideas on content to create for your audience, simply type in the keywords and search
For example, if I type in “Digital Marketing,” this comes up.
You can see that the interest in Digital marketing over time continues to rise. It’s a good topic for content creation.
We are not done yet. Go down to the “related queries” section, and browse for content ideas your readers can’t wait to read..
When you see “breakout” instead of a percentage, like the result above, it means the search keyword increased by over 5000%.
So, get on with your content creation. Create posts to answer those queries that people need answers to concerning your search term.
Google is a search engine, yes. And if you calm down to check out what it offers aside the regular search results everyone else knows about, you’d see that it can give you awesome content ideas in 3 ways:
(i). Autocomplete search
(ii.) “People also ask” section
(iii.) “Related searches” section
Reddit is one of the most popular websites online. If there is one good thing I love about the site apart from its anonymity level, it’s the fact that there is room for everyone.
Whatever your niche or industry is, you’d definitely find a subreddit where your target audience is.
To leverage Reddit as a good content idea source, you need to pay attention to the questions these people ask in the subreddits. The communities/groups are referred to as subreddits, and are usually r/anything e.g r/marketing, r/bloggers, r/gardening, r/fashion etc. Most questions asked are usually problems they haven’t found answers to, even on google.
You can use this opportunity to rank for such topics or keywords. Gather this information, and convert them into blog posts, articles, podcasts, or even youtube videos.
6. Blog Comments
Do you know the blog comment section can be a great source for your content ideas? These comments could be from your blog or a competitor’s. People respond to blog posts by either giving an appreciation of insights gained, feedbacks from their trials, or questions/requests for more related content.
These questions or feedbacks can be used to create new and valuable content that will resonate with your audience.
Try to assess your blog comments from time to time, not just when you’re skimming for content ideas. Engaging your audience’s comments builds credibility and trust.
Ready to create killer content your audience will love?
Creating content your audience can’t wait to digest does not have to be a difficult process if you follow one or more of these steps. Do not be afraid to pen down ideas you brainstorm. Write them out mercilessly, and edit gently.
Try searching for content ideas on Quora, Reddit, Google Search, Google Trends, and in blog comments. All set? compile these ideas and fill them into your content strategy. Make them into different content forms and there you go.
How do you find content ideas for your business?
PS: Pin me for good stuff